25
Jul

What Do Cereal Boxes Have to Do with Deaf People?

Rice KrispiesSnap, Crackle & Pop!: This announcement about raising autism awareness by printing public service messages on cereal boxes came into our mailbox a couple of days ago. There is controversy surrounding this particular advertising campaign, mostly because some people who have autism and who are quite functional and happy with their lives, resent being labeled as having a “neurological disorder” and having other people speak for them. Although this makes sense to us and brings to mind lots of parallels with Deaf people’s feelings about being labeled in countless ways, we do think that bringing public attention to autism or any other “difference” is a good thing. How parents choose to deal with their child’s autism is another issue and is obviously dependent on many factors.

Raising Awareness about Deaf People: Cereal boxes might also be a good place to raise awareness about Deaf culture and American Sign Language by printing lists of interesting facts and historical tidbits about the Deaf community. These might include lines such as “American Sign Language and English are two completely different languages” and “If you lived in a house with Deaf people, you might have a light that flashes when someone rings your doorbell”. When you think about how many people start their day with a box of cereal in front of them, cereal boxes could be a great opportunity to educate children and adults and de-pathologize what it means to be Deaf. What would you like to see about Deaf people on cereal boxes?

2 Comments
  1. ALAN JEFFERS September 16, 2007

    RICE KRISPIES IT GOOD LISTEN WHAT RICE SAID AND RICE GOT MY INTERPETER WHAT DOES IT SAID IN OUR SIGN LANGAUGE HEE

    Reply
  2. Eric Brady May 25, 2009

    I found your website while doing a search on a question I was pondering and was wondering if you had a take on it.  Do deaf people enjoy Rice Krispies as much as people who can hear?  We are always told that much of our appreciation for food comes not only from the taste and texture but also the smell and appearance of it.  The way the food sounds is never mentioned and I didn’t know if that was because it adds nothing or if there are simply so few foods that have a sound like Rice Krispies or a fresh loaf of crisp bread.  Thank you for your time.

    -Eric Brady

    Reply

Leave a Comment

Your email address will not be published. Required fields are marked *

Contact Us

Please leave this field empty.